How Blogging Can Supercharge Your Real Estate Agent Business
Position Yourself as the Area Expert: Think of your blog for YourTown Real Estate as if it were a regular column in your local newspaper. Most of us would love to be the "real estate expert" in the news regularly. A blog will give you immediate exposure to the vast web audience with local information about building codes, restrictions, subdivisions, property sale statistics and more.
A Blog for New World Networking: An effective real estate blog isn't ALL real estate. A huge opportunity for networking with local citizens and businesses exists with a community-oriented blog.
Invite homeowner associations to post information and schedules. Post schedules for the soccer league, local theater, etc. Invite businesses to post about their services, especially those related to real estate such as mortgage companies and home inspectors..
Cross-Market with Email, Your Blog and Your Web Site: Search engines like relevant links, so it helps to have links between your blog and web site. More than that, you can deliver content to email subscribers that is presented in the blog. In other words, make your blog your newsletter, and you'll learn how here. Deliver regular reports of sold property statistics via an email to your prospect list with a link to the statistics post in your blog and you'll build traffic and subscribers.
Use the Blogging Community to Make Friends and Clients: You'll learn here how to find local non-competitor bloggers and use tools like commenting and trackbacks to get them to promote your blog to their readers. Commenting on other blogger's posts, whether it's the blog of a landscaper, photographer, lawyer, author, artist or someone else, leads back to your blog and promotes good will.
Use Guest Authors to Save Work and Enrich Your Blog's Content: Related to networking, you can invite guest authors to have login access and post to your blog. A mortgage company can post regularly about interest rates. An insurance company can post about homeowner hazard policies with hints and tips. Get an interior designer or decorator to do regular posts with help for homeowners is beautifying their interiors.
Since a blog is only effective if it's content is refreshed regularly, you can accomplish this with interesting contributor content.
Blogs are Search Engine Powerhouses: Most real estate professionals find stiff competition for web site search engine keywords like "TheirTown real estate". It can be extremely difficult and take years to get good free search engine positions, and pay per click advertising can be expensive in many areas.
We'll show you actual examples of how a blog can get excellent search engine positioning with searches you would never have thought about. You'll be surprised at what combinations searchers put it to find what they want.